Q DESIGN AUTOMOBILE – CASE STUDY

Q Design Automobile is a top-tier automotive care and restoration brand in Kuwait, celebrated for its cutting-edge services like Paint Protection Film (PPF), detailing, wrapping, and more—all executed in-house by a skilled team of over 100 professionals. Since 2009, they’ve set benchmarks in luxury car care. When they approached us, their challenge was clear: they needed a digital identity that matched their real-world reputation.

Lead Generation / Month

375+

Cost Per Lead (CPL)

$9.70

WhatsApp Conversion Rate

13.5%

Objectives

Craft a luxury-grade, visually compelling website that:
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• Mirrors Q Design’s premium branding
• Clearly explains specialised services like PPF and dent repair
• Boosts trust through rich visuals and educational content
• Converts curious visitors into booked appointments

Strategy

Website Design & UX Overhaul

We rebuilt the digital experience from the ground up with clean, modern visuals and intuitive navigation. Services were segmented clearly, allowing users to explore offerings with ease.

SEO-Driven Informational Structure

Each service received a dedicated landing page enriched with keyword-rich content. This not only increased time-on-site but also ensured customers understood the ‘why’ behind each service.

Photo & Video Production

We deployed full-service media coverage:
• High-quality before-and-after visuals
• Behind-the-scenes of the restoration process
• Short-form reels to drive Instagram and WhatsApp traffic

Implementation Process

Our process began with a full brand audit and UX analysis. From there, we:
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• Developed a custom site architecture optimised for service discovery
• Shot branded photo/video content at their facility
• Wrote conversion-focused, SEO-optimised copy for each page
• Designed for mobile-first, considering Kuwait's mobile-heavy user base
• Integrated CRO elements like sticky booking CTAs and contact triggers