PRIME TECH SERVICES - CASE STUDY

Prime Tech Services simplifies the car registration and insurance process by handling all paperwork on behalf of their clients. They partnered with us to revitalise their digital presence, modernise their content, and increase awareness of their time-saving services through targeted creative strategies.

Objectives

The objective was to reposition Prime Tech Services as a reliable and modern solution for handling vehicle paperwork and insurance with ease. The focus was on simplifying their messaging, improving digital credibility, and reaching a broader audience through educational content. By shifting from outdated posts to professionally crafted visuals and bilingual video explanations, we aimed to increase lead generation, reduce cost per lead, and build trust through clarity and consistency.

Strategy

We developed a full-funnel creative and advertising approach to reposition Prime Tech Services as a trusted solution provider.

Bilingual Explainer Video

We scripted, recorded, and produced a professional explainer video in both English and Arabic to address the most common pain points — such as long waits and confusing paperwork.

Visual Content Overhaul

We redesigned their social profiles with a consistent, trustworthy visual identity and created informative posts tailored to customer frustrations and needs.

Performance-Driven Meta Ads

We launched targeted Meta Ads using the video content to attract and convert high-quality leads. Campaigns focused on ease, convenience, and trust — driving direct conversions.

Implementation Process

We began by auditing Prime Tech Services' existing digital platforms to identify inconsistencies and outdated messaging. A new content strategy was developed, including a bilingual video that clearly explained their service offering and addressed common customer frustrations.

This video became the centrepiece of our Meta Ad campaigns, supported by carefully designed posts aligned with audience pain points. The content was published following a structured calendar, ensuring consistency and engagement. Performance was tracked using data analytics to optimise ad delivery and lead quality throughout the campaign.

Results Before & After Performance Marketing

Metric

Before

After

Lead Volume

200 per month

700+ per month

Cost Per Lead (CPL)

$12

$2.2

Conversion Rate

1.8%

3.3%

Organic Video Views

< 5,000

600,000+

ROI (Return on Investment)

2.1x ROI

6.4x ROI

Why it Worked

Addressing Real Customer Pain Points

We focused the messaging around the frustration of dealing with complex paperwork and long queues — making the value of their service instantly clear and relatable.

Communicating with Cultural Clarity

By delivering content in both English and Arabic, we ensured accessibility, trust, and connection with a diverse audience — helping the brand feel approachable and aligned with customer needs.