KunafaHáz

KunafaHáz - Case Study

KunafaHáz launched with a simple yet ambitious vision: to introduce the traditional Middle Eastern dessert kunafa to Budapest. With no existing customer base or digital footprint, they needed to build awareness, craft a crave-worthy brand, and drive real foot traffic from scratch. Our role? Build it all—visually, strategically, and socially.

Objectives

Turn KunafaHáz from an unknown newcomer into a go-to dessert spot in Budapest by:

• Creating a visual identity that blends modern aesthetics with cultural roots
• Running high-impact Meta Ads to generate awareness and foot traffic
• Partnering with local food influencers to spark viral word-of-mouth
• Building and managing a loyal Instagram following that converts

Strategy

Creative Identity & Content Design

We created a playful, warm, and visually rich brand that reflected the vibrant culture behind Kunafa. Every piece of content—from posters to packaging to Instagram grid—was consistent and on-brand.

Influencer Marketing Campaigns

Collaborated with Budapest-based food bloggers and lifestyle creators to drive local attention. Reels and Stories captured live reactions, shop ambiance, and product close-ups.

Meta Ads Funnel Strategy

Targeted awareness → engagement → location-based retargeting campaigns:

• Ad creatives focused on visuals of freshly baked Kunafa being served
• Seasonal promos and limited-time flavours to drive urgency
• Hungarian & English copy to engage both local and tourist audiences

Ongoing Social Media Management

Daily content calendar with:

• Product showcases
• Customer UGC resharing
• Influencer reposts and story polls
• Branded Hungarian–Arabic dessert education to deepen curiosity

Implementation Process

Brand & Content Foundations

We ran a focused branding workshop to craft KunafaHáz’s logo, palette, fonts and tone, then produced 30+ short-form videos that showcase the fresh Kunafa and shop ambiance.

Influencer Collaboration & Content Distribution

Partnering with key Budapest food and lifestyle influencers, we managed outreach and posting to deliver authentic, high-engagement reels and stories.

Ad Strategy & Performance Optimisation

Over three months, we deployed a Meta Ads funnel in English and Hungarian, using weekly Instagram and Google Analytics insights to refine creatives and targeting.