Huawei Influencer Marketing Strategy – Case Study
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Objectives
Increase young people’s awareness of Huawei as a company and a brand. This project aims to increase the number of Huawei users who use Huawei services and products.
Save money by spending less on marketing but, at the same time, receive a higher return on investment.
Strategy
Huawei employed various influencers to achieve its goals and cover different target groups.
Appeal to Big Influencers & Celebrities
Many famous tech reviewers and celebrities contributed to the spread, Tech bloggers, Photographers, and Gamers were some of the small influencers and experts who developed elaborate and specific content
Opinion Leaders
People have stated their real-life experiences with the products Huawei offers
Platform Analysis
Huawei advertised its products on four platforms, Instagram, YouTube, TikTok, and Twitter
Special Launching Events
This involved engaging influencers to turn up at Huawei’s product launches
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Implementation Process
Huawei’s criteria for choosing the influencers were mainly the audience that they had and the level of engagement that the influencers had. Some critical features included a content calendar established to maintain a schedule of posts. To elaborate, influencers were provided with Huawei devices to test and share their opinion.
Some directed people to visit Huawei's official website using hashtags or call-to-action (CTA) links. This was done through data analytics to track performance in the improvement process.
Results Before & After Influencer Marketing
Key Influencer Insights
A total of 150 influencers collaborated with Huawei – 50 of them used Huawei as a big brand, and the rest of the 100 as a small brand.
Audience engagement per post
Why it Worked
Huawei’s success came from
Selecting the Right Influencers
Influencers that have an audience trust factor.
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Creating Bespoke Content
Realistic messages and content are needed to touch people’s emotions.This way, Huawei’s online presence can be increased, and sales escalation can be stimulated successfully.
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