Huawei Influencer Marketing Strategy

Huawei Freebuds 6i- Case Study

Objectives

To drive awareness, engagement, and sales of the FreeBuds 6i by leveraging local influencers with expat-heavy audiences across the GCC region — especially through short-form video content on Instagram Reels and TikTok.

Strategy

We executed a full-funnel influencer campaign — from selection to publishing:

Targeted Influencer Selection

We shortlisted and onboarded several influencers across tech, lifestyle, and entertainment, each with a proven track record and a strong expat follower base.

Content Ideation & Production

We developed creative hooks like “Why FreeBuds 6i are the best travel companion?”, handled videography, editing, and ensured every video aligned with Huawei’s tone and objectives.

End-to-End Campaign Management

From negotiations and contracts to content approval, publishing, and reporting we took full ownership of the process, ensuring zero hassle for the client.

Multi-Platform Distribution

Videos were rolled out across Instagram and TikTok, reaching viewers where they spend most of their screen time.

Implementation Process

Our influencer selection was driven by one core principle: reach the right audience with maximum engagement. We handpicked 10 niche influencers based on their expat-heavy followers, content relevance, and past engagement performance.

We designed a content calendar to ensure consistent posting, and each influencer received the Huawei FreeBuds 6i to use, test, and showcase authentically in their daily routines. Each post included a strong hook, clear CTA, and branded hashtag to boost visibility and track traffic.

By using trackable links and real-time analytics, we were able to measure click-through rates and optimize performance throughout the campaign.

Results Before & After Influencer Marketing

Metric

Before

After

Brand Mentions

5,000 per month

50,000 per month

Engagement Rate

2.5%

6.8%

Website Traffic

100,000 visits/month

Conversion Rate

1.2%

4.5%

ROI (Return on Investment)

2.8x ROI

7.2x ROI

Key Takeaways

Niche = Reach

Targeting the right creators with localized followings is more effective than using mass-market influencers.

Quality > Quantity

Best Platforms

Strong storytelling, clean visuals, and platform-native content = engagement that converts.

Why it Worked

Huawei’s success came from

Authentic Influencers = Real Impact

We picked creators who connect with the right audience not just anyone with followers. Their relatability made the product feel native to their lifestyle.