LAFFA - Case Study

Services

META ADS • INFLUENCER MARKETING • CREATIVE DESIGN • SOCIAL MEDIA MANAGEMENT

Laffa was launched with a bold vision: to introduce authentic Palestinian shawarma to Budapest while building a strong, modern brand around Middle Eastern street food culture.

Entering a competitive food market, Laffa needed more than just great taste - they needed visibility, brand positioning, and consistent customer flow.

Our mission? Build a powerful digital presence that turns attention into foot traffic and online orders.

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Objectives

Turn Laffa into a recognized go-to shawarma spot in Budapest by:

• Positioning Laffa as authentic yet modern
• Driving consistent online orders and in-store visits
• Running performance-driven Meta Ads campaigns
• Partnering with local food influencers to generate buzz
• Building a strong, engaging Instagram presence

Strategy

High-impact creative direction aligned with Palestinian street food culture

Scroll-stopping short-form video content (Reels-focused strategy)

Influencer collaborations with Budapest food creators

Meta Ads funnel targeting local food lovers

Consistent social media management and engagement

Implementation Process

Brand & Content Foundations

We developed a bold, culturally rooted visual direction reflecting Palestinian identity - from color palette to food presentation styling.

We produced 30+ short-form videos showcasing:
‍
• Shawarma preparation
• Sauce pours & meat carving moments
• Reaction videosIn-store atmosphere
• Menu highlights (Chapati Cheese, Tikka wraps, etc.)

Influencer Collaboration & Content Distribution

We partnered with Budapest-based food influencers and lifestyle creators to generate authentic reviews and viral-style content.

This created immediate social proof and accelerated brand awareness within the local community.

Ad Strategy & Performance Optimisation

Over multiple months, we launched a full-funnel Meta Ads strategy in both Hungarian and English, focusing on:
• Awareness campaigns
• Engagement & video views
• Conversion-driven traffic campaigns

Weekly performance analysis allowed us to refine creatives, audiences, and messaging - scaling ad spend while maintaining profitability.

Key Takeaways

Food is Visual

Slow-motion shawarma cuts, sauce drips, and fresh wraps created crave-driven content that increased engagement and impulse orders.

Culture Sells

Best Platforms

Highlighting Palestinian roots differentiated Laffa from generic fast-food competitors and built emotional connection.

Why it Worked

Community-Focused Marketing

We didn’t just run ads - we built relationships. Through influencer collaborations, comment engagement, and local targeting, Laffa became part of Budapest’s food conversation.

Performance + Creativity

Strong visuals drove attention. Smart targeting drove results. Together, they delivered measurable growth in both online orders and foot traffic.

Check Out Some of Our Work for Laffa

Our strategy combines culture, creativity, and data-driven marketing - built specifically for competitive restaurant environments.

How We Do It ?

Success Stories From our Clients

Trusted by 0+ Brands

Walid transformed Crystal Dental’s branding and website into something modern, clean, and patient-focused. We’ve received great feedback from patients, and our online inquiries have noticeably increased.

Dr. Hassan Saleh

Founder of Crystal Dental

Walid’s marketing and paid ads approach helped Laffa achieve clear, trackable growth. Their ability to optimize campaigns and understand our market made a big difference

Kareem Elgebaly

Co-Founder of Laffa

Before working with this team, our online presence didn’t reflect the quality of our desserts. Their expertise in content creation, Meta Ads, and digital design completely elevated KunafaHáz. We now have a strong social media presence that attracts new customers daily. Their creative work truly captured the essence of our brand. Highly recommended!

M. Fouad

Co-Founder of KunafaHáz

Working with the team completely transformed AK Food Vlogg. They helped me build a professional content strategy, gave me video ideas for a year, and guided me on brand deals. Their Meta Ads and giveaway strategy helped me grow to over 100K followers and land major collaborations. Highly recommended!

Abdul Kareem

Founder of Ak Food Vlogs

SikerHub gave our brand the strong online presence it needed. The website looks sharp, the ads brought in serious leads, and the messaging really connected with our audience. We've seen a clear boost in interest and trust.

Fahad K.

Founder of Cotton Chamber

We came to Sikerhub with an outdated site, and they completely rebuilt it on Webflow. Now it’s clean, clear, and actually converts. They nailed the messaging, made everything easy to update, and felt like an extension of our team the whole way through.