KunafaHáz - Case Study

Services

META ADS • INFLUENCER MARKETING • CREATIVE • MULTIMEDIA

KunafaHáz launched with a simple yet ambitious vision: to introduce the traditional Middle Eastern dessert kunafa to Budapest. With no existing customer base or digital footprint, they needed to build awareness, craft a crave-worthy brand, and drive real foot traffic from scratch. Our role? Build it all—visually, strategically, and socially.

Objectives

Turn KunafaHáz from an unknown newcomer into a go-to dessert spot in Budapest by:

• Creating a visual identity that blends modern aesthetics with cultural roots
• Running high-impact Meta Ads to generate awareness and foot traffic
• Partnering with local food influencers to spark viral word-of-mouth
• Building and managing a loyal Instagram following that converts

Strategy

Creative Identity & Content Design

We created a playful, warm, and visually rich brand that reflected the vibrant culture behind Kunafa. Every piece of content—from posters to packaging to Instagram grid—was consistent and on-brand.

Influencer Marketing Campaigns

Collaborated with Budapest-based food bloggers and lifestyle creators to drive local attention. Meta reels and stories captured live reactions, shop ambiance, and product close-ups.

Meta Ads Funnel Strategy

Targeted awareness → engagement → location-based retargeting campaigns:

• Ad creatives focused on visuals of freshly baked Kunafa being served
• Seasonal promos and limited-time flavours to drive urgency
• Hungarian & English copy to engage both local and tourist audiences

Ongoing Social Media Management

Daily content calendar with:

• Product showcases
• Customer UGC resharing
• Influencer reposts and story polls
• Branded Hungarian–Arabic dessert education to deepen curiosity

Implementation Process

Brand & Content Foundations

We ran a focused branding workshop to craft KunafaHáz’s logo, palette, fonts and tone, then produced 30+ short-form videos that showcase the fresh Kunafa and shop ambiance.

Influencer Collaboration & Content Distribution

Partnering with key Budapest food and lifestyle influencers, we managed outreach and posting to deliver authentic, high-engagement reels and stories.

Ad Strategy & Performance Optimisation

Over three months, we deployed a Meta Ads funnel in English and Hungarian, using weekly Instagram and Google Analytics insights to refine creatives and targeting.

Key Takeaways

Experience is Content

We showcased more than dessert—we sold the full sensory experience of walking into KunafaHáz. Sights, sounds, smells… all captured in content.

Local Voice Wins

Best Platforms

Speaking in the language of your neighbourhood—literally and visually—made KunafaHáz feel like a native gem rather than a foreign import.

Why it Worked

Community-First Approach

We didn’t just market to Budapest—we engaged with it. From collabs with food vloggers to DM replies, KunafaHáz felt human, not corporate.

Consistency Across Channels

The same colours, tone, energy, and messaging echoed from the Instagram feed to the packaging—building strong brand recall.

Check Out Some of Our work for Kunafahaz

Our proven strategy works across all industries, and we take it up a notch by focusing on a select set of verticals that we care about.

How We Do It ?

Success Stories From our Clients

Trusted by 0+ Brands

SikerHub gave our brand the strong online presence it needed. The website looks sharp, the ads brought in serious leads, and the messaging really connected with our audience. We've seen a clear boost in interest and trust.

Fahad K.

Founder of Cotton Chamber

We came to Sikerhub with an outdated site, and they completely rebuilt it on Webflow. Now it’s clean, clear, and actually converts. They nailed the messaging, made everything easy to update, and felt like an extension of our team the whole way through.

Abdullah M.

Partner at TGS

Working with the team completely transformed AK Food Vlogg. They helped me build a professional content strategy, gave me video ideas for a year, and guided me on brand deals. Their Meta Ads and giveaway strategy helped me grow to over 100K followers and land major collaborations. Highly recommended!

Abdul Kareem

Founder of Ak Food Vlogs

Before working with this team, our online presence didn’t reflect the quality of our desserts. Their expertise in content creation, Meta Ads, and digital design completely elevated KunafaHáz. We now have a strong social media presence that attracts new customers daily. Their creative work truly captured the essence of our brand. Highly recommended!