CRYSTAL DENTAL - CASE STUDY

Services

REBRANDING • WEB DESIGN • WEB DEVELOPMENT

Crystal Dental is a modern dental clinic focused on high-quality patient care and advanced dental procedures.

While their in-clinic service was exceptional, their online presence did not reflect the professionalism and trust required in the healthcare space.

When Crystal Dental approached us, their branding lacked consistency, their website felt outdated, and their Google Maps presence was under-optimised limiting visibility and patient trust.

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Objectives

• Develop a refreshed brand identity that reflects professionalism and care
• Redesign the website to build trust and improve appointment inquiries
• Improve local visibility through Google Maps optimisation
• Create high-quality visuals to elevate perception• Enable easy content updates for the internal team

Strategy

We focused on building trust, clarity, and strong local visibility.

Strategic Rebranding

We refined Crystal Dental’s visual identity to communicate cleanliness, expertise, and reliability. This included updated typography, color palette refinement, and consistent brand elements across digital touchpoints.

Conversion-Focused Website (Webflow)

The website was redesigned and rebuilt in Webflow to ensure:• Clear service breakdowns (implants, whitening, general dentistry, etc.)
• Strong above-the-fold trust messaging
• Simplified appointment booking flow
• Mobile-first optimisation
• Fast loading speedsWebflow was chosen to give the Crystal Dental team full control over future updates without technical barriers.

Professional Photography

We conducted on-site photography to capture:• The clinic environment
• Treatment rooms and equipment
• Team portraits
• Patient-focused momentsThese visuals significantly enhanced trust and credibility across the website and Google Business Profile.

Google Maps Optimisation

We enhanced their Google Maps presence by:• Updating professional imagery
• Improving listing consistency
• Optimising business description
• Aligning brand visuals with website identityThis strengthened local search performance and improved click-through to appointment inquiries.

Implementation Process

We began with a brand audit to evaluate inconsistencies in Crystal Dental’s identity and digital presentation. After finalising the rebranding direction, we moved into UI/UX design and developed the new website on Webflow with a strong focus on clarity, accessibility, and patient reassurance.

Simultaneously, we organised a professional photoshoot at the clinic to capture authentic, high-quality visuals that reflected the clinic’s standards.Once development was complete, we optimised their Google Maps presence to ensure visual and informational consistency across all platforms. The final result was a cohesive, trust-driven digital ecosystem that aligns with their in-clinic excellence.

Key Takeaways

Visual Trust Is Everything in Healthcare

Patients decide within seconds whether a clinic feels safe and professional. Clean branding and authentic photography significantly increased perceived credibility.

Local Optimisation Drives Real Appointments

Best Platforms

Optimised Google Maps presence combined with a conversion-focused website helped turn local search traffic into booked consultations.

BEFORE

AFTER

Why it Worked

Professional Identity Matched by Digital Experience

Crucial information placed above the fold helped users immediately understand what Al-Essa offers.

Simplified Booking Experience

Clear CTAs and streamlined service pages reduced friction and increased inquiry rates.

Consistent Brand Across All Touchpoints

Website, Google Maps, and photography were aligned — reinforcing trust at every stage of the patient journey.

Success Stories From our Clients

Trusted by 0+ Brands

Walid transformed Crystal Dental’s branding and website into something modern, clean, and patient-focused. We’ve received great feedback from patients, and our online inquiries have noticeably increased.

Dr. Hassan Saleh

Founder of Crystal Dental

Walid’s marketing and paid ads approach helped Laffa achieve clear, trackable growth. Their ability to optimize campaigns and understand our market made a big difference

Kareem Elgebaly

Co-Founder of Laffa

Before working with this team, our online presence didn’t reflect the quality of our desserts. Their expertise in content creation, Meta Ads, and digital design completely elevated KunafaHáz. We now have a strong social media presence that attracts new customers daily. Their creative work truly captured the essence of our brand. Highly recommended!

M. Fouad

Co-Founder of KunafaHáz

Working with the team completely transformed AK Food Vlogg. They helped me build a professional content strategy, gave me video ideas for a year, and guided me on brand deals. Their Meta Ads and giveaway strategy helped me grow to over 100K followers and land major collaborations. Highly recommended!

Abdul Kareem

Founder of Ak Food Vlogs

SikerHub gave our brand the strong online presence it needed. The website looks sharp, the ads brought in serious leads, and the messaging really connected with our audience. We've seen a clear boost in interest and trust.

Fahad K.

Founder of Cotton Chamber

We came to Sikerhub with an outdated site, and they completely rebuilt it on Webflow. Now it’s clean, clear, and actually converts. They nailed the messaging, made everything easy to update, and felt like an extension of our team the whole way through.