AL-ESSA FIRM - CASE STUDY

Services

WEB

A trusted financial advisory firm offering full-service solutions in audit, tax, zakat, company liquidation, and financial consultancy. Based in Kuwait & 56 other countries, Al-Essa Firm serves individuals and businesses seeking certified guidance from authorised accountants and consultants.

When Al-Essa approached us, their digital presence was outdated and ineffective: unclear service messaging, poor navigation, and a platform that made updates difficult. This hindered their ability to attract and retain new clients online.

Objectives

Redesign the website to clearly present Al-Essa’s services and credibility. Improve navigation and information structure to boost user retention. Enable flexibility for content updates and future scalability. Increase client inquiries and conversions through optimised web design.

Strategy

We focused on merging modern design with trust-building elements:

User-Centric Redesign

Key services were made accessible above the fold, ensuring users understand offerings immediately.

Highlighting Trust and Authority

Showcased government accreditation, the founder’s story, and verified client reviews.

Professional Visual Identity

Clean animations and a corporate aesthetic helped elevate the site’s perception and engagement.

Flexible CMS with Webflow

We chose Webflow for ease of edits, empowering the Al-Essa team to maintain and grow their site with no technical barrier.

Implementation Process

We started by auditing Al-Essa’s previous website to uncover friction points in navigation and gaps in messaging around their core services. From there, we redesigned the site on Webflow—making it fully responsive, fast-loading, and conversion-focused. The new site features scroll-triggered animations, simplified service sections, and a clean, professional design that builds trust and drives engagement.

Finally, we launched the new website with optimised content, integrated client reviews and accreditations, and ensured the platform was easy for the Al-Essa team to update and manage moving forward.

BEFORE

AFTER

Key Takeaways

Trust Elements = Conversions

By highlighting certifications, testimonials, and the founder’s story, we built immediate credibility—turning visitors into qualified leads at a fraction of the usual cost.

Webflow + Clarity = Scalable Success

Best Platforms

A clean, user-focused Webflow site made Al-Essa’s services easy to understand and navigate, while giving their team full control to update and grow content with zero tech friction.

Why it Worked

Clear Messaging Drives Engagement

Crucial information placed above the fold helped users immediately understand what Al-Essa offers.

Trust-Building Visuals

Accreditation badges, testimonials, and the founder’s journey were essential to winning user confidence.

Success Stories From our Clients

Trusted by 0+ Brands

SikerHub gave our brand the strong online presence it needed. The website looks sharp, the ads brought in serious leads, and the messaging really connected with our audience. We've seen a clear boost in interest and trust.

Fahad K.

Founder of Cotton Chamber

We came to Sikerhub with an outdated site, and they completely rebuilt it on Webflow. Now it’s clean, clear, and actually converts. They nailed the messaging, made everything easy to update, and felt like an extension of our team the whole way through.

Abdullah M.

Partner at TGS

Working with the team completely transformed AK Food Vlogg. They helped me build a professional content strategy, gave me video ideas for a year, and guided me on brand deals. Their Meta Ads and giveaway strategy helped me grow to over 100K followers and land major collaborations. Highly recommended!

Abdul Kareem

Founder of Ak Food Vlogs

Before working with this team, our online presence didn’t reflect the quality of our desserts. Their expertise in content creation, Meta Ads, and digital design completely elevated KunafaHáz. We now have a strong social media presence that attracts new customers daily. Their creative work truly captured the essence of our brand. Highly recommended!