AL-ESSA FIRM - CASE STUDY

A trusted financial advisory firm offering full-service solutions in audit, tax, zakat, company liquidation, and financial consultancy. Based in Kuwait, Al-Essa Firm serves individuals and businesses seeking certified guidance from authorised accountants and consultants. When Al-Essa approached us, their digital presence was outdated and ineffective: unclear service messaging, poor navigation, and a platform that made updates difficult. This hindered their ability to attract and retain new clients online.

Lead Generation / Month

450+

Cost Per Lead (CPL)

$10.20

WhatsApp Conversion Rate

18%

Objectives

Redesign the website to clearly present Al-Essa’s services and credibility. Improve navigation and information structure to boost user retention. Enable flexibility for content updates and future scalability. Increase client inquiries and conversions through optimised web design.

Strategy

We focused on merging modern design with trust-building elements:

User-Centric Redesign

Key services were made accessible above the fold, ensuring users understand offerings immediately.

Highlighting Trust and Authority

Showcased government accreditation, the founder’s story, and verified client reviews.

Professional Visual Identity

Clean animations and a corporate aesthetic helped elevate the site’s perception and engagement.

Flexible CMS with Webflow

We chose Webflow for ease of edits, empowering the Al-Essa team to maintain and grow their site with no technical barrier.

Implementation Process

We began with a full audit of the old website to identify navigation issues and clarify Al-Essa’s core services. Next, we designed and developed a modern, responsive site on Webflow, incorporating animations, clear service breakdowns, and a professional visual style. Finally, we launched the new website with optimised content, integrated client reviews and accreditations, and ensured the platform was easy for the Al-Essa team to update and manage moving forward.

BEFORE